During the 7th episode the vehicle was disassembled and meticulously presented to the artists as a canvas for inspiration. The process of taking the vehicle apart became featured content in the broadcast and further highlighted the design detail found throughout the vehicle.

Leading up to the episode, Fiat was the exclusive partner within the countdown page on Bravotv.com. Fiat was socially integrated into the premiere via Talk Bubble, an immersive online destination within Bravotv.com., and provided commentary throughout the night. The site featured elements updated in real time, keeping users engaged and up-to-speed on all the drama. Elements included:•VIP Twitter commentary featuring host/judge •Fans posting feedback through Facebook or Twitter could see their commentary and that of other fans real-time •Fiat connected on-the-go fans via sponsorship of the Talk Bubble experience on the mobile web as well!

Fiat was able to immerse fans in a multi-platform, fully-interactive environment. Allowing them to engage with other fans, Bravo talent and Fiat’s very own art expert, Antonio ‘Shades’ Agee.–FIAT’s in show presence generated 4x the average brand opinion improvement of the typical Automotive placement on TV –FIAT in Work of Art ranked as the #1 Auto Integration on all of television in 2011 for driving increased brand opinion (39% lift) –25% of Work of Art web visitors interacted with the ‘Talk Bubble at BravoTV.com’ –Sentiment for the integration episode was 77% positive Source: Nielson TV Brand Effect (IAG)