A visionary isn't like your average joe. He/She sees the world differently. That was the foundation for this initiative. We leveraged the brand campaign by positioning Nasdaq as visionary as the companies listed on it. Using a custom-made box with a 'sticky note' affixed to the top, the communication featured binoculars accompanied by a metal plaque sharing the Sharper Image vision, and a letter from Nasdaq Chairman and CEO, Hardwick Simmons. Working together the elements create the perception that moving to NYSE will turn them into a small fish in a huge pond. It also served to assure companies that Nasdaq truly cared about their futures.

As part of a larger relationship marketing strategy, this initiative:1. contributed to the retention of one listed company,2. companies appreciated the time and attention of Mr. Simmons3. iUsage of the Market Intelligence Desk is now greater than anticipated.