We knew we wanted to make a real Bubbly bar float - literally. We worked hand in hand with two agencies to come up with a unique way to do it. We couldn't use helium because of cold temperatures and we couldn't use a digital solution because we wanted this to be real. So, after a few brainstorming sessions we called upon old fashioned movie magic and used invisible motors and wires to suspend our bar and make it float.

Bubbly launched in January amidst a very competitive aerated chocolate bar landscape. In the short time since the TSAs have been running Bubbly performance has achieved its 3 month target in 2 months, it outsold the category leader by 150% and 3 transit shelters were smashed open with the Bubbly bars inside stolen.