The concept was to use a big, self-important, pompous track to contrast with the meaningless nature of a selfie. The orchestral music helped portray our dystopian world like a circus being driven mad.

The track whose composed to highlight the specific moments when the followers are peeled away by the Instagram bait.

The track turns when the hero finally decides to ditch the shoes the followers have been chasing, and makes a triumphant arrival at the bar.