Cannes Lions

For everyone

THE COCA-COLA COMPANY, Atlanta / COCA-COLA / 2020

Film

Overview

Entries

Credits

Overview

Execution

In this campaign, Coca-Cola has given new meaning to one of its most iconic commercials in order to pay tribute to all those who have restlessly been fighting against the pandemic, with a message of inclusion and optimism.

Inspired by a spot created in Argentina in response to the crisis that the country underwent back in 2001, ¨For Everyone¨ has now been seen in countries all over the world.

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