Cannes Lions
THE COCA-COLA COMPANY, Atlanta / COCA-COLA / 2020
Overview
Entries
Credits
Execution
In this campaign, Coca-Cola has given new meaning to one of its most iconic commercials in order to pay tribute to all those who have restlessly been fighting against the pandemic, with a message of inclusion and optimism.
Inspired by a spot created in Argentina in response to the crisis that the country underwent back in 2001, ¨For Everyone¨ has now been seen in countries all over the world.
Similar Campaigns
12 items