Our creative solution was teaching students that when they need a copy to use both sides of the sheet and so they help to save trees and forest life.Our action concentrated at the place in the city where more paper is wasted: the large photocopying centers of the universities. There, a group of WWF handed out to students a sheet printed on both sides. Placing it backlight they discovered an image formed by a monkey, a tree and a bird. The text said: Look at this backlit ad and save monkeys. Print on both sides.

The action has been extremely successful in saving our forests.No fires occurred in natural parks and forest reservations where the action was performed. ZERO FOREST FIRES.Hundreds of hectares of native forests and wildlife were saved.The goal of raising awareness about the protection of our forests during this state of emergency was achieved.It was a low-cost, highly effective idea.