The idea was to show people that they have the power to stop torture. That’s why Amnesty International created the "Fountain of torture". A monument that shows the horrors of waterboarding but can easily be stopped by donating.

The monument was set up in several German cities in autumn 2015. Every opening ceremony was attended by local politicians, celebrities and former torture victims giving the idea additional media attention. Amnesty’s website also featured a digital version of the fountain.

One Euro was enough to stop torture temporarily for one minute. Cash donations alone amounted over 30,000 €. But Amnesty’s real success can’t be measured in Euros. They created a media picture that was spread rapidly by the press and social media. Torture that used to be an "other people’s problem" became a topic that moved hundreds of thousands. Amnesty International won thousands of new supporters. The average donation increased by an average of nearly 11%.