Cannes Lions
KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2011
Overview
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Description
Develop packaging for a fresh range of simple, but high-quality food – to expand the range of the food label 'The Deli Garage', which supports small manufacturers of delicacies with lovely packaging ideas.
Execution
SLOW FAST FOOD changes opinions on conserved fruit. By presenting the goods in the look and feel of fresh market goods, customers realize that conserved fruit and vegetables can also be a quick and healthy alternative.
Outcome
In the first 2 weeks after the launch, the Deli garage shop registered a 30% increase in sales.
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