Cannes Lions
KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2011
Overview
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Description
"The Deli Garage" food label’s range was to be expanded to include lollipops, packaged using the label's typical form and an aesthetic that borrows from garage and workshop products.
Execution
By reversing the normal lollipop form, screwdrivers are turned into lollipops. The edible part is turned into a handle, the tip into a lollipop stick. The Lollitool is packaged in a classic tool bag made of leather and is only available in a limited edition.
Outcome
The Lollitool Limited Edition was sold out within a week from The Deli Garage’s online shop.
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