Cannes Lions

CONFECTIONARY

KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

"The Deli Garage" food label’s range was to be expanded to include lollipops, packaged using the label's typical form and an aesthetic that borrows from garage and workshop products.

Execution

By reversing the normal lollipop form, screwdrivers are turned into lollipops. The edible part is turned into a handle, the tip into a lollipop stick. The Lollitool is packaged in a classic tool bag made of leather and is only available in a limited edition.

Outcome

The Lollitool Limited Edition was sold out within a week from The Deli Garage’s online shop.

Similar Campaigns

6 items

L´EAUNDRY Stationery

KOLLE REBBE, Hamburg

L´EAUNDRY Stationery

2016, T.D.G. VERTRIEBS

(opens in a new tab)