Basketball has a visual language and its own sound. This 'Flow' box is an expression of a new style of play, a passing offense where five players are involved in scoring. It's a new style that's different from the monochromatic urban style of the US playground. But all youth culture is a hybrid today, so the music is a new song called 'Flow' by Jurassic 5, masters of the lyrical flow. The message of 'Flow' box is on the ball, a seamless 'Flow'. The message is in the hands of the player.

All products sold out. All events sold out. The message continues long after the media ad campaign ends. The ball is still being played with, the music and its message lives on long after the advertising.