Cannes Lions
LANDOR, Cincinnati / LANDOR / 2019
Overview
Entries
Credits
Background
Think of the last time you played a classic board game. Do you remember using your phone?
Exactly.
Classic board games take us back to a simpler time—when our phones weren’t always on and overwhelming us with everything digital. Re-living that simpler time helps boost morale and friendship. So we invented Game Club.
Idea
Before there were smartphones, a lot of us had fun playing board games with real people.
So we went back. Back to simplicity. Back to fun. Back to NON-DIGITAL.
With just a few nights of device-free board game playing at the agency, we made socialization simple. Easy. HUMAN.
Our posters struck a chord of nostalgia and reminded us what it’s like to put down the phone and really connect.
Strategy
Suck dropped 952301%.
Positive Glassdoor reviews increased 648%.
And we really got to know the real people we work with.
More and more, it’s important for us to cut through all of the digital noise and connect with our friends. This is more than just a poster entry. It’s promotion for the greater good.
Execution
We created these posters to be game pieces as well. We placed them all around the studio--and encouraged the studio mates to play.
Outcome
Suck dropped 952301%.
Positive Glassdoor reviews increased 648%.
And we really got to know the real people we work with.
More and more, it’s important for us to cut through all of the digital noise and connect with our friends. This is more than just a poster entry. It’s promotion for the greater good.
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