To inspire and engage existing and future clients with sketchbooks, designed for ideas. To encourage the value of ideas and sharing them, as well as showcasing our creative thinking. All through the simple medium of the blank page.

By adorning moleskins with self-designed covers, the entire team created a unique and diverse alphabet, each letter explained by a witty or humorous jibe on the inside front cover. Each client was given two books with their initials, bound up with the slogan… FOR YOUR INITIAL IDEAS and encouraged to think freely and creatively, courtesy of Landor.

The feedback from clients has been staggering. It has opened up conversations, helped us to convert proposal into briefs and reinforced our creative passion with our existing clients.