Surrounded by designers wearing hipster beards we were struck by the realisation that one man owns the coolest beard ever.

We scoured the country for every available red moleskin, screen printed it in snowy white and simple instructions on how to wear and share.

No complex production, no ethnography, no user research – just loads of relevance.

It’s the lowest cost, highest impact self promotion project to date. We spread joy around the world, a little like Santa himself.