London. It’s all tea and biscuits, jolly red bus rides and trips to Buckingham Palace. Right? Wrong. London Calling takes our clients on a journey through the back-streets of the capital, bringing the real London to life — in all its glory and grubbi-ness. So how do you explain those ‘only in London’ moments to someone who’s never lived there? Showing off our skills in naming, writing and typography, our book makes the intangible, tangible. We’ve named these moments and brought them to life with design and printing techniques as diverse as the city itself. Celebrating the beauty of difference and imperfections, each page is unique — from size to paper stock. This tactility turns every word into something our clients can not only see but (quite literally) feel. Our words have even taken on life beyond the page, becoming common usage in the office. Cheeky drafty anyone?