Cannes Lions
AKQA, Paris / HERMES / 2015
Awards:
Overview
Entries
Credits
Execution
The entire universe of the house is illustrated; intricate architecture, rooms and characters all created in the same, instantly recognisable style. Despite the complexity, La Maison des Carrés is fully responsive - an ever-changing house available on any device, in 27 countries across Europe, Asia and America.
Bringing together more than 600 different products, their incredible quality is showcased through a rich and innovative presentation – users can get so close to the silk, they can even ‘touch’ it. And always available to buy in just three simple clicks.
Outcome
From the world of fashion to industry reviews, La Maison des Carrés has attracted huge media and consumer attention.
The worldwide coverage includes articles in Elle, Vogue, Creative Review, New York Post, WWD Japan, Le Figaro and Creativity.
N.B. For more detailed results and statistics, please see ‘Confidential Information’.
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