The objective of this video was to create a short documentary piece to go along with the exhibition the Guggenheim was going to be showing. The point was to educate the audience on who this artists was and what her work was about. We had a unique opportunity to offer a lot of new information as this artist was somewhat unknown to many.

The creative idea was to focus on the life of the artist and her specific interests in spirituality and how that helped inform her painting. We were able to highlight themes in her works, show her notebooks of ideas and sketches and better understand her the mystery behind this rare female abstract artist.

The strategy was to determine the most interesting story to tell within this amazing artists life and to answer specific questions about her interests and reasoning to not show any of her art until she had died. We decided to start with what was happening culturally during that time period, specifically that there were other male abstract artists that were breaking new ground during the 1900s, and that Hilma, a female artist remained widely unknown.

We conducted a heavy research phase of the artist to understand her background, history and origin of interests that helped define her works that would be shown at the exhibition. Through this research we put together a list of appropriate guests to interview for the video as well as mapped out her artwork in a date based timeline starting at the turn of the century.

The video has 73,000 views on YouTube and countless views on the Guggenheim website. Teasers have also been posted and reposted on instagram.

The exhibition has been well received and reviewed by major art publications, the video that coincides with the exhibition only helps further the reach of the Guggenheim audience as an educational tool.