Cannes Lions
DDB SAN FRANCISCO, San Francisco / GOLDEN GATE FIELDS / 2006
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Description
This campaign creates a bold new personality for Golden Gate Fields race track by combining the hope of winning and the thrill of horseracing. Targeted toward younger males who thrive on a little friendly competition, the TV campaign features a new tagline “we want you to win.” In the spots, actual jockeys are seen helping men “win” in interesting, everyday situations.
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