While in our market it is common to give formal corporate gifts, the challenge was to stand out by creating a disruptive present to give to our clients, with a special message about how important it is to stimulate the creative process while thinking about brands.

We wanted to create something so revolutionary that by handing them out to our clients they would feel as challenged and surprised as they do regarding our President Jose “Pepe” Mujica´s political proposals.

By studying our market´s context we saw an opportunity to generate a commemorative gift regarding the current Marihuana Law Approbation.

We used the stereotype about getting high in order to get 'out of the box' ideas, so we reached to this special edition of rolling paper: the Inspiring Rolling Paper.

We wanted to be as innovative as our President in order to be memorable for our clients.

Every client and prospect that has received it was positively surprised about it. They started to make jokes about it and asked for some samples to give out between their work groups.

This feedback is pretty unusual because in our market the clients are normally very conservative.

We gained free media coverage at specialized media as well as social media repercussion.

We already launched our second edition of the inspiring rolling paper because the first one got sold out; but whenever our clients start asking for other things to get inspired, then they should ask Pepe ;)