How safe do you think you are when you’re online?

Kaspersky Internet Security 2011(virus protection software) makes the consumer really safe in the Internet.

Any anti virus software can give you the feeling of safety but Kaspersky Internet Security 2011 makes you be safe.

The ad dramatizes this important difference in a clear, convincing but at the same time entertaining way: the heroes - a puppy (feeling safe) and a lion (being safe) show what can happen in case you just feel safe!

The ad was placed on official Kaspersky Internet Security 2011 Facebook landing pages and launched virally through YouTube as the key-element of the integrated online and offline campaign than ran in UK, Italy, France and Russia.