Cannes Lions
JUNG von MATT, Hamburg / SPARKASSE BANK / 2007
Overview
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Outcome
Humor is the key to any client‘s mind. So it was here, too. Our line says: "Sparkasse Bank wishes you a successfull 2007", playing on a likable exaggeration. The feedback we got was clear: the funny twist creates likeability - the calendar therefore turned out to be quite a success.
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