Sparkasse Bank has more branches than any other bank in Germany. Because of this strength, it is of highest importance to maintain a high density of customer-relations measures. Due to that we were able to develop an interactive high-value tool to enhance important customers' mindset and refresh their brand perception.

In order to create something that is both useful and entertaining we developed a calendar that keeps Sparkasse bank in customer's minds throughout the year. Together with the calendar they got a kind request to come to the cashier and change a sufficient amount of 1-Euro-Coins so that they could really use the calendar as a calendar. We created a playful and likeable way of including personal contact and to strengthen the relationship.

The expectations had been quite high due to the elaborately produced present being much more than a simple letter or give-away. Sparkasse Bank got many emails from customers who like this calendar very much. About 30% of the lucky ones who got a calendar came and changed 1-Euro-Coins (most of them gave them to their children). Although there are no further measureable results the client was very happy about this action.