Cannes Lions
JUNG VON MATT, Hamburg / SPARKASSE BANK / 2018
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An online music video, which plays in a humorous way with the insight, that nobody can be really sure if he or she can afford a loan or not. The song lists numerous relevant reasons for taking out a loan – and rejects them with its not-sure wit. In the final stages, all decisions lead to only solution: Sparkasse. The video was recorded in a square format to perfectly adjust to current settings of online media. Moreover, different cuts, settings and effects interact strongly with the particular content of the video.
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