Cannes Lions
JUNG VON MATT, Hamburg / SPARKASSE BANK / 2018
Overview
Entries
Credits
Description
A music video, based on the insight that you can’t be sure if you can afford a loan for large purchases or not. The humerous song lists numerous relevant reasons for taking out a loan – and rejects them with its not-sure wit. But in the end, all decisions lead to Sparkasse. The music video was aired as a dubbed film so as to highlight that some essential extras (such as lip-sync translation) are questioned when considering purchases (e.g. the line which says 'Can I at least have a lip-sync translation? - not' ).
Execution
The cast is meant to represent the target audience and not generic commercial faces. The challenge was finding a protagonist that was both an excellent actor and singer.
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