A radio campaign, based on the insight that you can’t be sure if you can afford a loan for large purchases or not. The humerous radio spots lists numerous relevant reasons for taking out a loan – and rejects them with its not-sure wit. But in the end, all decisions lead to Sparkasse.

The radio advertising campaign includes three songs. Written in a quirky way and composed with original music, the songs break with traditional advertising listening habits and stand out in the pod.