TINE isTe: Official Sponsor Of Thirsty moments TINE is a major sponsor of sports, athletes, concerts and other big arrangements in Norway. TINE isTe is the market leader in Norway on Ice tea, and we wanted to take the sponsor position into our campaign –sponsoring ordinary people. Experience and research has told us that TINE isTe is the ultimate drink when you are really thirsty. That’s why we now sponsor thirsty moments in general– and warm jobs is a good example of a thirsty moment.