Synopsis: To implement a global web strategy making optimum use of the Internet as a communications and distribution channel, and deliver on key business, customer and project objectives.Objectives:- Enhance brand perception and premium experience- Increase lead generation and improve consumer propensity to buy - Design user-centric site- Ensure US and UK markets are integral to redesign process- Deliver synergies in site construction whilst providing flexibility of brand differentiation- Establish governance structure that can facilitate balance between market variance and central controlTarget:All visitors to Jaguar.com including owners, prospects & brand advocates.