Although Brazil is experiencing its most severe dengue epidemic in history, with over a thousand deaths in 2024 alone, many people still fail to use repellent. (With only a 10.2% penetration rate in the category and 5.1% for the OFF! brand). Our mission was to emphasize the significance of mosquito protection, highlighting that mosquitoes don't discriminate when choosing their victims, and no one is exempt from their bites. Except when protected by OFF!, the only repellent that mosquitoes truly respect.

672,000 Impressions in printed newspapers

119,000 OOH impacts

The OFF! Respect campaign achieved remarkable success and demonstrated its extensive reach through its impressive media presence. In print newspapers alone, the campaign garnered an astounding 672,000 impressions, highlighting its widespread visibility and resonance with readers. Additionally, its presence was strongly felt in Out-of-Home (OOH) advertising, where it made a significant impact with 119,000 impressions. These impressive figures underscore the grand scale of the campaign and its profound ability to captivate and engage audiences across different channels, further establishing OFF! Respect as a prominent and influential campaign.