The challenges lay in drawing inspiration from a host of irreverent cult icons, pop culture, and sensitive topics, and at the same time remaining relevant to the creative industry.

The strategy was to first look through the corporate identity out there, and then do the complete opposite.

The name cards were a good conversation starter at client meetings. Judging by initial reactions, it was also a good indicator on whether the partnership would be fruitful. In general, clients understood a lot more about the philosophy of the agency just by receiving the collaterals.