The video was made in the style of Apollo 11, which is underscored by the colour grading, camera movements, and especially a very realistic set design. A life-size replica of the NASA mission control centre was built, as well as the capsule of the lunar module that was meant to land on the Moon in 1970. Control panels, command screens and specialist systems were recreated based on archival footage.

Every crunch we hear in the video was recorded in a studio while consuming a Supreme Crispy Chicken burger. The sound engineer himself crunched in front of a microphone and then further modified the sound to suit the situation in the ad (as radio transmission affects the quality and character of the sound).