Bad breath is one the most embarrassing issues for people when they socialise. We wanted to bring this experience to life through a flipbook. We tried to emphasise how disastrous bad breath can ruin your social life and how Listerine can help you to solve the problem. As a result, we designed a flipbook with an onion-flavoured scent. To induce trial, at the back of the flipbook is a coupon where people can redeem a free sample bottle of Listerine at nearby locations.

Redemption rates shot through the roof at 66%. We created a refreshing way for people to stay fresh.