Cannes Lions
DAIKO ADVERTISING, Tokyo / MINISTRY OF DEFENCE / 2014
Overview
Entries
Credits
Execution
We created a smartphone app that anyone can use.
This app helps you realize the important feelings that everyone has.
Your future self is featured as a cute JSDF member who gives you kudos.
This app also has another important function called AR kudos stamps.
You can have your future self send messages of encouragement to friends and acquaintances using SNS and email.
Outcome
Many young men and women have enjoyed using this app at home and school on SNS.
That response led to numerous media drawing attention to this app and the call for JSDF members.
Not only did it stir interest in the JSDF, but it also improved JSDF’s image.