The starting point was an experiment by Arthur Aron, who proved that four minutes of eye contact brings people closer together better than anything else. Using this discovery, we decided to carry out a simple experiment, during which refugees and Europeans sat opposite each other and looked into each other's eyes for four minutes. Clearly, it is most important to give each other time to better understand and get to know each other. The experiment was conducted in Berlin: the city, which is a symbol of overcoming the divisions. We wanted the movie created on the basis of the experiment to be as symbolic as possible – and to touch upon the general divisions between people. The situations were not prearranged; natural, spontaneous reactions became the key. The people sitting across from each other had never met before.

Out of experiment conducted in Berlin we have edited a 6 - minute video (unscripted, unstaged). Invited refugees mainly came from Syria, european citizens came from different countries (Belgium, Italy, Germany, Poland etc.). Experiment was recorded by four cameras in a specially prepared hall. It took place in a live setting, in Berlin, and the locals (european citizens) didn’t know that they are about to meet refugees – we wanted to record reactions as emotional as possible. We used documentary method of filming - for us it was hugely important to touch the real world and real people with their reactions and behaviours. The participants were to look into each other’s eyes for four minutes. It was inspired by an Arthur Aron’s experiment that proved that 4-minute eye contact gets people closer to each other more than anything else. The video ‘Look Beyond the Borders” spread via Youtube and Facebook.

Our main objective was to interest the biggest media in the world in current situation of refugees in Europe, to show how they are being treated and to start a bigger discussion concerning refugee crisis. The campaign got a huge attention from media resulting in 826 publications all over the world. It reached 932 million people, making it probably the most distributive in history of polish advertising.