With custom camera equipment we produced the first 360 degrees movie on a Lufthansa 747-8. We developed software for head-mounted displays so participants could experience the cabins and a San Francisco beach. To make the experience immersive and fun, we used 3D-sound and a controller which was tracked via camera. In their hand our software turned the controller into virtual objects including a San Francisco postcard which guests could use to interact with the movie. To close the gap between the digital world and reality we handed participants a real pre-paid postcard when they came back from their virtual journey.

For the first time at a trade show Lufthansa could show participants the seats and the on-board service. Thousands of bystanders watched participants travelling to San Francisco on screen. This resulted in hundreds of product questions to dedicated product experts who answered them in front of the screens. 80% of participants interviewed said they were likely to book a seat upgrade on their next flight. Over 1.000 post cards to 30 countries were written and sent by participants. 10.000 photos and videos were taken and helped spreading the excitement online. Lufthansa was awarded the official prize for “best airline booth”.