Cannes Lions
INITIATIVE MEDIA LONDON, London / VERTU / 2003
Overview
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Credits
Execution
The communication plan reinforced the whisper theme of the creative. Different formats showcasing the creative in new and innovative ways were recommended. This was designed to give the illusion that this group were receiving a 'preview' of the brand–creating a 'buzz' through word of mouth. Balancing impact with subtlety.
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