Cannes Lions

Macmillan "Whatever it Takes"

STITCH, London / MACMILLAN / 2021

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

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Credits

OVERVIEW

Execution

In the end, we decided to only use close-ups and to avoid shots with dolly or camera movements - we wanted to avoid wide angles and anything that could relate the story to a cinema set. Then, we let the shots live without cutting them too short, in order to get as much realism as possible. This edit was as much about not showing than showing, so we ended up using only 60% of the whole material.

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