When someone hears the news they have cancer, it doesn’t just affect them, but everyone who loves them. If you or someone you love is living with cancer, there will come a moment when you might not feel strong enough to cope. That moment might hit you when you least expect it but, whenever it does, you shouldn’t have to face it alone. This TV ad for Macmillan brings to life that moment using the simple visual metaphor of falling and catching to dramatise the impact of cancer on people’s lives and the support that Macmillan – together with the public – can provide.