We have found that the ideal autonomous character which can guide us through the functionality of the latest Huawei products will be the hand - a unique, unseparable hero in constant contact with the smartphone. Mobile devices adapt to the hand both in its functionality and design. That is why we want to make it #handible.

The campaign consists of 5 films (3 films entered) presenting different Huawei mobile features each.

Online videos on CEE & Nordic markets

Facebook, YouTube, Instagram

Campaign timeline: 10/02/2017 – 25/04/2017

HUAWEI #Handible Fingerprint Scanner – Animals

https://www.facebook.com/HuaweimobilePL/videos/1341146765931155/

Total number of airings (YouTube + Facebook) was 5 301 508

Huawei #Handible Quickcharger - Breakfast

https://www.facebook.com/HuaweimobilePL/videos/1346232305422601/

Total number of airings (YouTube + Facebook) was 3 994 205

Huawei #Handible Mate 9 Pro - Rhino

https://www.facebook.com/HuaweimobilePL/videos/1372667626112402/

Total number of airings (YouTube + Facebook) was 3 008 200

The overall number of views on Facebook, Youtube and Instagram was 50 million