Cannes Lions
GETIN NOBLE BANK , Warsaw / GETIN NOBLE BANK / 2013
Awards:
Overview
Entries
Credits
Execution
Thanks to the display and a mini-keyboard the card combines traditional payment functions, including Pay Pass, with the possibility to communicate with the bank. The balance data and messages about the latest offers are updated upon realisation of a transaction at a terminal or ATM, provided that the chip is used or the PIN is entered as part of the transaction.
Outcome
Thanks to the display and a mini-keyboard the card combines traditional payment functions, including Pay Pass, with the possibility to communicate with the bank. After entering the PIN the card can show our current account balance. The card can also become a safe token for generating one-time passwords for on-line banking services as well as show promotional information of the bank. In first two months Getin Bank issued over 11 600 cards. Mastercard Display Card attracted the attention of customers and people working in the industry. Many journalists and bloggers have expressed positive opinions on it. The news about the card appeared also on many national websites.
Similar Campaigns
11 items