Cannes Lions
JWT CHILE, Santiago / MATTEL / 2010
Overview
Entries
Credits
Execution
As the idea was related to believing, feeling that you're a real trucker, this piece was exhibited on the road between the capital of Chile (Santiago) and the port of Valparaiso, a touristic city, high truck traffic as it is trade route.
Outcome
On a trip along this route with traffic of 2 thousand cars on the weekend, where parents go together (decision maker purchase) with children (influential purchase), this monumental installation arouses interest and conversation on this toy.
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