The best way to explain the difference of Mindshare, we inserted our advert in the middle of this additional magazine with a purple ribbon on it. The idea of the advert was to make this thin magazine 3 dimensional. This not only succeeded in explaining the concept, but by using the audience interactively we had more of an impression on them.

This interactive idea has been accepted and liked by the target group. The advertisement has been more of a success than expected. The word of mouth has also had a big impact.