The Talent Hunt took place on Route 55 and empowered users to upload clips of them performing a talent. Users could

upload an audition video, elevator pitch and cover song - separated by country. Other users in each country would

vote for their favorite and for whom they wanted to see live on stage at Randstad’s Route 55 anniversary events

around the world.

Implementation:

• the road that lies behind us and the road ahead

• a real route from Sydney to LA (first and last party city)

• about our ambitions, the way we do things, how we move forward a journey which all employees 

Activations:

• conference calls with national project teams, international communications managers, co-reporters for The Buzz

• reinforced through local activation channels

• reinforced in regular communication, such as CEO memos, global digital newsletter, corporate intranet, international meetings

Media channels and integration:

• email ‘blasts’ to all employees worldwide

• platform hub randstad55.com, responsive design

• Google+ community – The Buzz

• Randstad 55 app available for iOS and Android

Timeline and scale:

Every 5 weeks marks a new theme of the Route 55 journey, aimed at activating employees. Content will be available around each theme on various platforms in the so-called Travel Journal, supported by ongoing content.

Launch Month & Nr. Of registries on the platform per month (and total 134.500)

November: 30 % = 8.400

December:+5 % = 9.800

January: +5 % = 11.200

March: +10 % = 14.000

April: +5 % = 15.400

May: +5 % = 16.800

June: +7,5 % = 18.900

July: +2,5 % = 19.600

August: +3 % = 20.400

Outcomes/awareness:

• 28.247 individual users

• 25.000 votes case

• 13.211 quizzes completed

• 1.721 app downloads

• 308 audition

• 21.000 votes

• 1.097 photos.