Cannes Lions

RENAULT SAFETY

NORDPOL+ HAMBURG, Hamburg / RENAULT / 2006

Awards:

2 Bronze Cannes Lions
2 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

Renault has more cars with top marks in the Euro NCAP crash tests than any other manufacturer. The safety programme "Sicher TV” includes reports on a range of safety technology. Information-oriented users’ attention should be drawn to the programme and Renault’s technological expertise with the help of a banner campaign.

A range of safety technology is highlighted using the mouse. The banners demonstrate how the technology works in a standard online format.

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