We have different agencies for the items of innovative communication, media, digital communication and marketing research.Our starting point for this event was the global campaign for the new MINI coupé ‘Another Day. Another Adventure’.

June, 2011Press Pre Drive Event in Vienna, Classical Billboards, etc., 6 films and clips, Ambient CampaignAugust, 2011Press Event

In-depth interviews with the international journalists on the event showed that the participants (journalists) were more than thrilled.A widespread and constant positive reporting after the fact showed that the journalists understood the product's features and felt good during the event.In comparison to classic press events, the journalists missed nothing and had a thrilling time in our MINI Adventure Camp.