Cannes Lions

MOBILE PHONES

OGILVYINTERACTIVE CHILE, Santiago / MOTOROLA / 2006

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We had to introduce a new mobile phone for Motorola with a digital camera function.

This camera has a very high resolution, the best in the market.We created a videogame where the users are detectives who have to identify the members of a band, before they commit a robbery. To achieve the goal, they had to follow the clues to identify the members of the band. Then, they had to take a photograph of each member with the Moto Razr V3 and send it to us, to identify them and avoid committing the robbery.

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