After the concept for the supermarket conveyer belt idea bought by Western Union, we identified the most appropriate supermarkets where our target customers shopped at and where we had agent locations nearby. Our client bought the idea straight away. However it took some serious lobbying before we could finally get one of the supermarket chains to work with us and make it a reality.

The effectiveness of this small campaign was very high. We reached nearly all of our existing customers as well as getting our message across loud and most importantly, clearly to those people still using banks to remit their money. We carried out research findings afterwards to gauge the effectiveness of the communication and the recall and general liking of this simple ad was nearly 90%