Cannes Lions
HAVAS PORTUGAL, Lisbon / SPORT LISBOA E BENFICA / 2018
Overview
Entries
Credits
Description
On the first match of the 2017-18 season, celebrating club's 36th Championship Title, we created an immersive 360º video that allowed Benfica supporters to experience the flight of the eagle in a whole new way.
Execution
Victory, Benfica's mascot, had a 360º live camera on its back whilst she was doing her usual flight over "The Cathedral", the team's stadium, before the first match of the season.
Outcome
+3 Millions organic reach
+1.1 Million Views Online
+75,000 Interactions
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