Cannes Lions

VITORIA 360º

HAVAS PORTUGAL, Lisbon / SPORT LISBOA E BENFICA / 2018

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Overview

Entries

Credits

OVERVIEW

Description

On the first match of the 2017-18 season, celebrating club's 36th Championship Title, we created an immersive 360º video that allowed Benfica supporters to experience the flight of the eagle in a whole new way.

Execution

Victory, Benfica's mascot, had a 360º live camera on its back whilst she was doing her usual flight over "The Cathedral", the team's stadium, before the first match of the season.

Outcome

+3 Millions organic reach

+1.1 Million Views Online

+75,000 Interactions

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