Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / SAP DEUTSCHLAND / 2004
Overview
Entries
Credits
Description
CRM is a very personal thing. It's logical that the better you know your customers, the more successful your business will be. Just how important it is to be addressed personally was realized by our target group. Every potential client received an original personalized license plate combined with an invitation to an Automotive Symposium.
Outcome
11% registered for the Automotive Symposium.
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