Cannes Lions

MYSAP SERVICE PROVIDER

OGILVYONE WORLDWIDE, Frankfurt / SAP DEUTSCHLAND / 2004

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Overview

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Overview

Description

The topic of good logistics is rarely discussed. The recipient was confronted with the comfortable consequences of poorly operating logistics. Our concept idea played on a reverse of the saying 'delivering the right product at the right time to the right place'.

Outcome

Mailing 1: 17% registered for the SAP Information ForumMailing 2: 62% registered for the SAP Transport Logistic in MunichMailing 3: 5% registered for the BVL Congress The mailing concept won Silver at the New York Festival AME Awards and a Golden German Dialogue Marketing Award.

Similar Campaigns

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PARTNER MARKETING

OGILVYONE WORLDWIDE, Frankfurt

PARTNER MARKETING

2005, SAP DEUTSCHLAND

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