Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / SAP DEUTSCHLAND / 2004
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Overview
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Description
CRM is a very personal thing. It's logical that the better you know your customers, the more successful your business will be. Just how important it is to be addressed personally was realised by our target group. Every potential client received an original personalised license plate combined with an invitation to an Automotive Symposium.
Outcome
11% registered for the Automotive Symposium.
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