Cannes Lions

MYSAP CRM & AUTOMOTIVE

OGILVYONE WORLDWIDE, Frankfurt / SAP DEUTSCHLAND / 2004

Awards:

1 Silver Cannes Lions
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Overview

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Credits

Overview

Description

CRM is a very personal thing. It's logical that the better you know your customers, the more successful your business will be. Just how important it is to be addressed personally was realised by our target group. Every potential client received an original personalised license plate combined with an invitation to an Automotive Symposium.

Outcome

11% registered for the Automotive Symposium.

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