The topic of good logistics is rarely discussed. The recipient was confronted with the uncomfortable consequences of poorly operating logistics. Our concept idea played on a reversal of the saying 'delivering the right product at the right time to the right place'.

Mailing 1: 17% registered for the SAP Information Forum.Mailing 2: 62% registered for the SAP Transport Logistic in Munich.Mailing 3: 5% registered for the BVL Congress.

The mailing concept won Silver at the New York Festival AME Awards and a Golden German Dialog Marketing Award.